Spark the vitality of the digital economy and empower traditional culture through innovation. Recently, FriendTimes has been recognized for its exceptional performance in the fields of culture and digital technology. It was selected as one of the "Top Ten Digital Cultural Creative Enterprises in Suzhou" at the Digital Suzhou Construction Promotion Conference. Its subsidiary, Qinyou Network, was also listed in the first batch of "Suzhou Digital Trade Innovation Enterprises". Moreover, at the Suzhou Digital Trade Promotion Conference, FriendTimes, as a representative of excellent enterprises, delivered a speech.
In order to implement the spirit of the 20th National Congress of the Communist Party of China regarding the development of digital trade, the Suzhou Municipal People’s Government convened the Digital Suzhou Construction Promotion Conference and the Suzhou Digital Trade Promotion Conference. Both conferences emphasized the need to earnestly implement the deployment requirements of the Central Committee and the provincial Party committee, embrace the digital wave, aggregate digital forces, and construct Suzhou as a national benchmark city for digital development. These efforts aim to mobilize the city’s collective strength of digital trade development, injecting powerful momentum into advancing Suzhou's high-quality development and promoting the new practice of Chinese-style modernization.
Empower through Innovation to Create a Digital Engine
Over the years, FriendTimes has remained focused on digital technology, actively exploring the application and implementation of new technologies. It has previously become one of the first eco-partners of Baidu Ernie Bot and its new products have also incorporated AI technology into practical use. Furthermore, FriendTimes has actively embraced the "National Cultural Digitization Strategy", combining digital technology to enhance its independent R&D and operational capabilities. The company seeks to discover the connection points between digital technology and enterprise development, improve its competitiveness through technological innovation, and promote breakthroughs in underlying technologies of online games such as virtual reality, perceptual interaction, game engines, and motion capture, so as to accelerate the development and application of emerging formats like metaverse, digital twins, and cloud gaming, and provide continuous support for the better upgrade and development of the enterprise.
Delve Deep into the Essence of Chinese Culture Based on Local Features
With over a decade of dedication in the cultural industry, FriendTimes has produced highlights in cultural innovation and communication, including 3 repeated nominations of "National Key Cultural Export Enterprise", as well as the honor as one of the Top Ten Pioneer Cultural Enterprises of the very first "Dongwu Award". The company is committed to exploring diverse and digital ways to interpret traditional culture, empowering innovative approaches to its dissemination. By incorporating intriguing new ideas and vivid expressions, FriendTimes leverages digital technology to break through traditional boundaries and make traditional culture more vibrant and appealing to young people. For example, its flagship mobile games "Fate of the Empress" and "Promise of Lingyun" constantly explore new paths for a better combination of culture and tourism. These games have not only integrated traditional Chinese architectural styles and garden aesthetics, showcasing the rich and enchanting charm of the East and the joy of garden tours, but also collaborated with inheritors of intangible cultural heritage to make the fusion of modern aesthetics and traditional craftsmanship happen, allowing users to immerse themselves in an experiential journey and gain a deeper understanding of the profound meaning behind intangible heritage projects.
Drive Overseas Expansion with High-quality Content
FriendTimes has always adhered to the spirit of perfection and craftsmanship, actively shouldering the cultural mission of promoting fine Chinese traditional culture beyond its borders. Leveraging high-quality digital cultural and creative products, the company has successfully expanded into overseas markets, including Japan, South Korea, North America, and Southeast Asia. While introducing Chinese traditional culture to the international market, FriendTimes also focuses on the integration of local cultures in the process of adapting its products for overseas audiences, with the goal of telling compelling stories about China and spreading the unique charm of Chinese traditional culture in the digital space, thereby allowing the world to experience its colorfulness and beauty.
In the future, FriendTimes will continue to explore the diverse possibilities of integrating culture with digital innovation and use digital technologies to empower and revitalize Chinese traditional culture, promoting the transformation and upgrade of cultural and creative enterprises in the digital era. Meanwhile, the company will strengthen its core competitiveness and product value creativity by leveraging its brand advantages. Continuous efforts will be exerted in innovation and breakthroughs, as well as diverse attempts at integrating digital technology with the corporate cultural and entertainment ecosystem, contributing to the all-round and diversified development of the digital cultural industry.