Recently, the Jiangsu Provincial Department of Culture and Tourism released the 2023 list of provincial cultural industry demonstration base candidates. The bases were comprehensively evaluated for their social benefits, economic performance, exemplary role, and influence. After voluntary applications by enterprises, recommendations from municipal culture, broadcasting, and tourism bureaus, expert review organized by the provincial Department of Culture and Tourism, and public announcement, 22 provincial cultural industry demonstration base units were selected, with FriendTimes Inc. making the list.

Upholding Core Values, Pioneering Premium Creations

Online games have distinct cultural characteristics and positive cultural connotations, which are fundamental to their sustainability, dissemination, and positive guidance. By upholding a craftsman spirit and prioritizing high-quality development, the company integrates wholesome, culturally enriching narratives into its gaming products. This approach amplifies efforts to promote universal values of truth, kindness, and beauty while championing positive social energy.

In addition, FriendTimes actively embraces cutting-edge technologies, continuously intensifies innovation, and constantly enhances its independent R&D capabilities, promoting a deep integration of "technology and culture", enabling digital technologies to better empower creative production, and striving to cultivate and develop new drivers of growth and new competitive advantages.

Rooted in Heritage, Championing Cultural Legacy

Chinese excellent traditional culture is the spiritual lifeline of the Chinese nation and our strong foothold among the world's cultures. Having been deep in the cultural industry for over a decade, FriendTimes adheres to the mission of "Creating Value with Culture". It continually draws inspirations from the treasure trove of traditional Chinese culture, and through innovative digital technologies, creates highly immersive experiences in a lively and interactive form, allowing users to deeply experience the endless charm of traditional culture.

Some self-developed products like Fate of the Empress and Promise of Lingyun have explored new integration ways of culture and tourism. Not only were Chinese traditional architectural styles and garden aesthetics incorporated, but also deep cross-border collaboration with inheritors of intangible cultural heritage was initiated, establishing a digital channel for cultural inheritance. The soon-to-be-launched in early January 2024, flagship ancient-style mobile game targeted at females, "Twist of the Fate", is built around Jiangnan's cultural and tourism events, artfully combining people, scenes, and objects to expand the influence and dissemination of Jiangnan's culture and tourism.

Globalizing Chinese Narratives, Empowering Cultural Exports

As the ninth art form, games are an excellent medium for disseminating traditional culture abroad. While exploring new opportunities in overseas markets, FriendTimes also leverages high-quality cultural products to narrate China's stories, spread China's voice, and present a credible, lovable, and respectable image of China to the world.

In its global expansion, FriendTimes has adopted customized strategies for overseas markets, carving a diversified growth path through premium content, refined operation, and localized marketing. These efforts deepen international users’ understanding of Chinese civilization, consistently advancing the global dissemination and exchange of Chinese culture. The company’s self-developed products has garnered acclaim across South Korea, Japan, Southeast Asia, and North America, with multiple games topping App Store’s best-selling charts in these regions.

In the future, FriendTimes will play a leading role as a model base for the cultural industry to drive sector-wide progress via innovation-driven strategies. Through cultural creativity, technological empowerment, and industry integration, it aims to foster new developmental momentum, which will facilitate the provision of high-quality cultural products, the upgrading of industry structures, the optimization of value chains, and the expansion of market influence, thereby elevating quality efficiency and core competitiveness.