Recently, the fifth Yangtze River Delta International Cultural Industries Expo (referred hereafter as YRDICIE) was successfully held at the National Exhibition and Convention Center in Shanghai. This edition of YRDICIE was themed around "Accelerate the development of new cultural forms and stimulate the vitality of cultural innovation and creation". As a representative enterprise in Suzhou's cultural industry, FriendTimes showcased its popular products — Twist of the Fate, Fate of the Empress, Promise of Lingyun, Ink Sword: Jianghu, and etc. in the Jiangsu exhibition area.

The Jiangsu exhibition area was anchored by two main sections: "Digital Pioneer Ignites New Momentum" and "New Consumption for a Better Life". 63 outstanding cultural enterprises of the province were brought together, showcasing Jiangsu's latest achievements in the integration of culture and technology, as well as the creative transformation and innovative development when promoting Chinese traditional culture, resonating eloquently a symphony of culture and technology, tradition and modernity.

As one of the many participants in the exhibition, FriendTimes not only presented visitors on-site its latest programs that leverage digital technologies to empower traditional culture and promote culture innovative transformation, but also explored new directions for cultural development together with industry partners and the general audience through a series of interactions, creative cultural derivatives, as well as in-depth exchanges and dialogues.

The company’s meticulously crafted flagship product, Twist of the Fate, made a spectacular debut at the YRDICIE. The product deeply integrates an abundance of distinctive elements of the Jiangnan region, such as the classic gardens, the elegant art of Kunqu Opera, and the delicate Suzhou embroidery, allowing users to immerse themselves in the unique charm and grace of Jiangnan culture even within a virtual space. Furthermore, Twist of the Fate has secured a profound strategic partnership with Suzhou-Hangzhou Cultural Tourism, jointly launching a series of Twist of the Fate & Suzhou-Hangzhou Cultural Tourism themed events. By ingeniously combining in-game virtual experiences with offline cultural and tourism activities, it shows a broader array of artistic expressions to a vast number of users and visitors at the expo. Not only does it enrich the cultural experience for all, but also vividly demonstrates the diversity and vitality of cultural inheritance.

At the YRDICIE, the company's star product Fate of the Empress presented visitors with a unique cultural feast through its clever integration with intangible cultural heritage, including the art of Kunqu Opera, Taohuawu woodblock New Year pictures, and intangible cultural heritage paper kites. Utilizing a "technology + culture" dissemination model, it successfully builds a bridge enabling more young people to approach and gradually gain a deeper understanding of Chinese traditional arts, thus promoting the inheritance of traditional culture and its innovative development.

The FriendTimes booth also showcased an array of colorful IP cultural derivatives. Among them, the blind box featuring images of spirit pets in Fate of the Empress, exquisite desktop standees derived from Twist of the Fate, elegant traditional-style fans from Promise of Lingyun, and the mouse pads derived from Ink Sword: Jianghu, all attracted a multitude of visitors to pause and admire, garnering widespread acclaim. These derivatives are not only ingeniously designed but also incorporated with the essence of traditional culture, showcasing FriendTimes' unique creativity in the convergence of product and culture.

As a cultural enterprise deeply rooted in Suzhou, FriendTimes has always considered the inheritance and promotion of Chinese culture as its mission. The company is dedicated to skillfully integrating Suzhou's distinctive elements and profound traditional culture into its products, serving as a bridge for more users, both domestic and international, to appreciate the charm of Chinese traditional culture. In the future, FriendTimes will not only continue to enrich the application of traditional cultural elements in its existing products but will also strive to intensify its technological innovation. It aims to expand into new fields and explore new models of cross-sector collaborations, injecting fresh vitality into the prosperity and development of the cultural and creative industries.